{"id":2205,"date":"2019-02-17T20:25:46","date_gmt":"2019-02-17T20:25:46","guid":{"rendered":"https:\/\/estrangereality.com\/BookStore\/?page_id=2205"},"modified":"2019-09-15T18:16:28","modified_gmt":"2019-09-15T17:16:28","slug":"cursed-a-design-award-nomination","status":"publish","type":"page","link":"https:\/\/estrangereality.com\/BookStore\/cursed-a-design-award-nomination\/","title":{"rendered":"Cursed – A’ Design Award Nomination"},"content":{"rendered":"[vc_row][vc_column][rev_slider_vc alias=”cursed-campaign”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Cursed\u00a0The idea<\/em><\/h1>\n

Movie trailers are widely available on the internet, but this is not generally the case for books. Books are presented on a flat shelf that is not immediately accesible to the would be reader.<\/p>\n

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Carmen belive that via a book trailer, she can place the reader right into an environnement that can be immediately linked to his or her imaginative world, and create an unique immersive experience that lets the viewers enjoy the book trailer from a different perspective.
\nUsing binary language to create a visual context and data gathered in particular from our phones and computers which translated into a visual language with the trailer video attached, Carmen explains that, in an age when reality never ceases to dilute itself in the virtual, she used numeric technology to materialize unconscious elements and produce a visual.<\/p>\n

\nhttps:\/\/estrangereality.com\/wp-content\/uploads\/2019\/02\/Estrange_Reality_Cursed.mp4<\/a><\/video><\/div>\n

Cursed\u00a0The story<\/em><\/h1>\n

Writing the Cursed series was an all-devouring activity, which superseded everything else and the result was more than just a set of books. Carmen has always thought \u201cout of the box\u201d. It pleased her that people read her books, liked them and recommended them, until she was part of the top 100 of Amazon sales. She realized she had a community and could reach out to offer them an immersive experience in her world.
\nShe took the infinite potential offered by GAFA (Google, Apple, Facebook, Amazon) to create and share Estrange Reality.<\/p>\n

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Cursed\u00a0The campaigns<\/em><\/h1>\n

In an era of phones, tablets, on-line shopping and artists who publish their latest works on Instagram, she wanted her creations to be a part of the digital landscape and in a landscape where 9 out of 10 users choose to seek their information via google, this step into her virtual world was the route to the viral spread towards a greater digital community.
\nThe first publicity campaign covered the French version of the first volume Deuil, in 2012. This was followed by a second campaign in 2015, for the second French volume, Maudit.<\/p>\n

https:\/\/estrangereality.com\/wp-content\/uploads\/2019\/02\/Aches-Estrange-Reality-by-CVA-.mp4<\/a><\/video><\/div>\n

Carmen handled it all: the project, the marketing and the distribution of the titles for sale, as well as writing the third book in the Cursed series. The result is an original, clever, articulate and seamless work.<\/p>\n<\/span>\n

Foreword\u00a0by Carmen Von Achs<\/em><\/h2>\n

It\u00a0is said\u00a0that\u00a0some lives\u00a0are connected\u00a0through time\u00a0by a strange\u00a0radiance,\u00a0until the fulfillment of\u00a0their destiny.<\/span>\n[\/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]\n

Aches<\/h2>\n

Estrange Reality Series<\/em><\/h3>\n

Book I<\/h4>\n

by Carmen Von Achs<\/em><\/p>\n

\u2026 A foreign organization infiltrated the French army, experiments on the human genome that will result in the creation of another race and that will transform his friend, Tyrone, a hunter pursuing him like all his race, because Estrange is not an ordinary human, but a mutant! A de novo mutation caused by a virus that had reverse transcribed its RNA genome into DNA. His ancestors had become \u2026<\/p>\n[\/vc_column_text]